Argos has become the first retailer in the UK to offer a voice commerce and search shopping services via the Google Assistant platform.
While the success is yet to be seen, this should serve as a call to action for retailers that long term market success involves innovation and keeping up with the latest technology and consumer trends.
The move comes on the back of increased competition from Amazon, which produces voice-controlled Echo speakers. Even though Amazon and Google have sold millions of smart speakers, analysts say few people use them to buy products.
AUTHOR: ALEX ROLFE