Oct. 4, 2018 GivePay Commerce has entered a distribution agreement to implement the GivePay ATM application and Gift Card Mall at ATMs operated by NationalLink, a California-based IAD. The GivePay Gift Card Mall allows ATM users to send virtual gift cards or pay for mobile phone airtime at participating ATMs. Adding the capability requires only a simple software update, according to a press release. Customers can select GivePay from the ATM's main menu to view a variety of available digital gift cards from leading brands. Purchased cards are sent instantly, via text, to the mobile phone of a recipient anywhere in the United States. Mobile airtime purchases are added directly to the buyer's prepaid account. There's no need for sender or recipient to call an interactive voice response number or enter a PIN to confirm a purchase or activate a card, the release said. "We're excited to introduce real-time delivery of digital gift cards and wireless payments through our NationalLink ATM network," Herman Trejo of NationalLink said in the release. "We expect adding the GivePay Gift Card mall will provide our customers, operators and merchants with more reasons to choose NationalLink ATMs." GivePay Commerce is currently in the final phase of testing with Gift Card Mall and expects to launch a pilot of the solution with NationalLink in October. Source: ATM Marketplace